Best Local SEO Tips for 2023 for Large Enterprises
Is SEO so far relevant in 2023?
Search engine optimization is a process that improves the visibility and ranking of your website or a web page in search results. The higher a website or web page appears in SERPs, the more likely it is to be clicked by users.
It's no secret that SEO has been evolving rapidly in recent years. Gone are the days when you could stuff your content with keywords and rank high in the search results.
Today, Google's algorithm is much more sophisticated, considering factors like user experience, mobile-friendliness, and content quality. And that results in many businesses investing more time and resources into their SEO strategies. But the question remains: Is this effort still relevant in 2023?
The answer is most likely yes. SEO is still relevant in 2023, and some factors suggest it will continue to be an important part of digital marketing:
The global number of internet users is continuing to grow in the coming years, which means that more people will use search engines to find information online.
As mobile devices become more prevalent, more people will likely turn to search engines to find what they need.
As businesses become more competitive, they will increasingly turn to SEO to ensure that their websites are visible to potential customers.
Given all these factors, SEO will likely remain an important part of digital marketing for years to come. Although the specifics may change, the basic principles of SEO will remain the same.
That means businesses will still need to produce high-quality, user-friendly content if they want to rank well in the search results. So, think again if you're considering cutting back on your SEO efforts. It is not the time to let your hard-earned rankings slip away.
Tip No.1: Create And Maintaining a Google Business Profile
As a large enterprise, you know the importance of having a strong online presence. Part of that is managing your Google Business Profile pages properly. Here are some ways how to do that:
Ensure all your information is accurate and up-to-date. It includes your hours, contact information, and business description.
Use high-quality images on your profile page. It will help potential customers see what your business is all about.
Respond to reviews, both positive and negative. It shows that you're interested in engaging with your customers.
Keep an eye on your competition. Learn from what they're doing right and wrong.
Use Google Business Profile pages to drive traffic to your website or blog. Include links back to your site in your business description.
By following these tips, you'll be well on your way to managing your Google Business Profile pages like a pro!
Tip No.2: Put Your Location in Strategic Parts of Your Site
Local SEO is about helping people in your local area find your business. And one of the most important elements of local SEO is ensuring your location is easy to find on your website.
The same is true for large enterprise sites. It is essential to put their location in strategic parts of the site to draw in the most traffic.
Prominently placed links to maps and directions will help visitors find their way to the enterprise site. In addition, including contact information such as a phone number and email address will make it easy for potential customers to get in touch.
By taking these simple steps, businesses can ensure that their site is easy to find and navigate, helping them to attract more visitors and ultimately increase sales.
Tip No.3: Make Sure You're Using the Right Keywords
The importance of local SEO can't be overstated because it is the foundation of modern marketing. If you want people in your local community to find your business, you need to make sure you're using the right keywords.
Keywords are the foundation of any SEO campaign. They are the terms and phrases users enter into search engines when looking for information, products, or services.
If you want your website to be visible in the search results, you need to use the right keywords. That means doing your research to find the right keywords for your business and your target audience.
Once you've identified the right keywords, you need to use them throughout your website, including in the title, tags, and description. You also need to use them in your content, making sure they appear naturally and don't look like they're being forced into the text.
Using the right keywords ensures that your website is visible in the search results and that you're attracting the right customers to your site.
Tip No.4: Encourage Customers to Write Online Reviews
If you own a local business, you know how important it is to show up in online search results. After all, nearly 80% of consumers use the internet to find local businesses.
A large enterprise site should encourage customers to write online reviews. The most obvious reason is to improve local SEO.
When potential customers in the area search for the large enterprise site, they will see the official website and reviews from happy customers. It can help to attract more foot traffic and boost sales.
In addition, online reviews can help to build trust and credibility with potential customers. Reading positive reviews from real people can convince hesitant buyers to make a purchase.
Finally, online reviews can be a valuable source of feedback for large enterprise sites. With the active encouragement of customers to leave reviews, the site can get valuable insights into what people like and don't like about their products or services.
In sum, many good reasons for a large enterprise site to encourage customers to write online reviews.
Tip No.5: Optimize Your Site For Mobile
With over half of all web traffic coming from mobile devices, ensuring your site is optimized for these users is more important than ever. A large enterprise site that wants to rank high in local SEO must ensure its site is optimized for mobile.
Mobile-friendliness is accurately a ranking factor for Google, so it's more important than ever to ensure your large enterprise site is designed with mobile users in mind. Here are a few tips to optimize your large enterprise site for mobile:
Use a responsive design. It means that your site will automatically adjust to fit the screen size of the device it's being viewed on, whether it's a phone, tablet, or laptop.
Make sure your menus and search bars are easily accessible. Users should be able to find what they're looking for quickly and easily on your large enterprise site.
Use large, legible fonts. Small text can be difficult to read on mobile devices, so ensure your fonts are large enough to be easily seen.
Optimize your images for mobile. It means compressing them so they load quickly on slower mobile connections.
These tips, if followed properly, can ensure that your large enterprise site is optimized for mobile and enjoys better local SEO results.
Tip No.6: Optimize Local SEO With Local Content
If you have a large enterprise site, it's important to optimize your local SEO with local content. By doing so, you can ensure that your site is visible to potential customers in your area, leading to increased traffic and sales.
There are different ways to go about this, but one of the most effective is creating local landing pages. These pages should be specifically designed for visitors in your target region and include relevant keywords and phrases associated with your business.
Additionally, it would help if you listed your business in online directories and popular review sites in your area. These steps help you improve your chances of ranking high in local search results, leading to more customers finding and using your site.
Tip No.7: Link Building
Link building is one of large enterprises' most important SEO aspects. Building links to your website can increase your website's visibility and improve your search engine ranking.
Many ways to build links include writing articles and blog posts, submitting press releases, and directory submissions. When it comes to link building, it's important to create high-quality, relevant links.
Linking to irrelevant websites can hurt your ranking, so carefully select the websites you link to. In addition, avoid using link farms or directories that offer low-quality links.
Building links is an essential part of SEO for large enterprises, but it's not the only thing you need to do. You'll also need to create quality content and optimize your website for relevant keywords to rank well in search engines.
However, if you focus on link building, you can significantly improve your chances of ranking well in search engines.
Examples of concrete large enterprise sites that have accomplished impressive results with local SEO.
Target is another large enterprise site that has utilized local SEO to great effect. By optimizing their website for local search, they have increased their visibility in search engine results pages and gained more traffic from potential customers.
Screenshot data behind analyzing the external links on Target by SEOquake browser extension.
Sears is a large enterprise site that has accomplished impressive results with local SEO. By optimizing their website for local search, they have increased their visibility in search engine results pages and gained more traffic from potential customers.
Screenshot data behind analyzing the external links on Sears by SEOquake browser extension.
Walmart is another large enterprise site that has seen success with local SEO. By optimizing their website for local search, they have been able to increase its visibility on search engine results pages and attract more customers from the area.
Screenshot data behind analyzing the external links on Walmart by SEOquake browser extension.
Screenshot data behind analyzing the 3 URL/domains comparison between Target, Sears, and Walmart by SEOquake browser extension.
It's important to keep local SEO in mind when planning your marketing strategy. With so many businesses vying for attention online, optimizing your website for local search can help you stand out from the competition.
Appearing in local search results can significantly boost visibility and help you attract new customers. Local SEO is also great for building brand awareness and enhancing your reputation.
By appearing in local search results, you'll be able to reach people who may not be familiar with your business. In addition, local SEO can help you build trust and credibility with potential customers.
If they see that you're ranking high for local searches, they'll be more likely to trust your business and feel confident about doing business with you. If you're looking to get ahead of the competition, don't forget to start working on your local SEO!